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Leadership that is
data-driven measurable practical

No more horoscopes. No more guesswork.

Improve your business performance with a leadership model built on 40 years of statistically-validated data.

Previous clients.

Be more
caring decisive productive inclusive Blue4

Blue4 leaders balance confident decision-making with genuine concern for their team’s wellbeing. They get results without sacrificing the people they lead. Improving your Blue4 score means improving your team’s performance, reducing staff turnover and improving your profits.

And we can prove it.

About
About

Effective leadership can be measured.

Unlike almost every other leadership model out there, we’re built on actual, statistically validated data. We have identified and proven the right ‘Blue4’ behaviours using the deep evidence we have gathered over 40 years from more than 70,000 leaders and their teams from across the world. We’re not just claiming to generally ‘improve leadership’. We’ve built the tools to diagnose where your leaders are at right now and designed interventions that are practical and rooted in the real world to get them where they need to be. Increasing Blue4 behaviours has been proven to improve climate, productivity and many other key performance indicators.

Modular leadership tools, built for you.

We don’t do one-size-fits-all.
We meet you where you’re at.

The Blue4 Framework combines a range of different tools and interventions that can be combined in a multitude of ways to meet your specific context. From simple measurement and analysis to tailored development workshops and one-on-one coaching, let us build the perfect solution for you.

Leadership that drives actual outcomes.

We don’t want to just give you information to populate a PowerPoint. The proof is in the pudding. Blue4 behaviours drive real-world impacts. From increased profits to lower staff turnover to improved KPI completion, our leadership model drives results you can actually see.

Testimonials.

"A revelation in terms of the clarity of the status quo and future direction required."

Paul Manduca

Chairman , Prudential

”It is amazing how accurate it is. I have seen how it has been life-changing to individuals.”

Helen Sweeney

HR Director, Electricity North West

“It’s just incredible how accurate it is in assessing people, even in our African context.”

Philippa Forsyth

CEO, The Leadership Team

“Being self-aware is the start point for growth. This is actionable and simple to understand. It is not opaque.”

Stuart Bonthrone

CEO, ESRI UK

“I’ve seen big impacts on how we work together. We are respectfully challenging each other. We’re more effective in our meetings; more focused on driving performance.”

Michelle Hopkins-Jones

Global People & Culture Director, Yugo

“The accuracy and relevance of the feedback has speeded up team building by an order of magnitude, changing behaviour and improving their effectiveness. The beauty is it is measurable too.”

John Hirst CBE

Chairman, BSI Group

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Improve your leadership performance

Built for the real world and customised to your needs, Blue4 is the game-changing leadership model your organisation needs.